Entrepreneuriat inspirant
Pre-Recorded Webinars
Marketing Strategies
Intro to Podcasting
Ever thought about starting a podcast but not sure where to begin? This beginner-friendly workshop covers everything — from finding your niche and recording your first episode to choosing gear, landing guests, and getting your show on major platforms. Learn from the OG podcast boss babe herself and get your voice out into the world! From developing your podcast concept and finding your niche, to choosing the right equipment, recording your first episode, securing guests, and distributing it on popular platforms — the OG podcast boss babe covers it all.
From Invisible to In-Demand
How Small Businesses Use Branding and Online Presence to Win More Customers
Most small businesses rely heavily on word-of-mouth - but without a strong online presence, those referrals often fall flat.This session breaks down the real job of a website and brand in today’s market: not just to “exist,” but to actively convert interest into trust and action.We’ll walk through how a clear brand message, a properly structured website, and consistent online visibility work together to:
* Turn referrals into paying customers
* Build credibility before the first conversation
* Attract higher-quality leads (not just more leads)
Attendees will leave with practical, easy-to-apply strategies they can implement immediately - whether they’re starting from scratch or looking to improve what they already have.
Unlock SEO Success
Search engines don’t stand still, and neither should your SEO strategy. What worked a year ago may no longer drive traffic or conversions. From changing search algorithms and new user expectations to the rise of AI-driven search experiences, marketers need to rethink how they optimize for visibility, engagement, and results. This webinar cuts through the noise to focus on what’s actually changed in SEO, what matters now, and how to adapt your strategy. You’ll leave with practical insights you can apply immediately, without chasing trends or relying solely on automation. Learning Objectives By the end of this session, participants will be able to: ● Understand the shifts in SEO, including AEO, AIO, SXO, GEO, and traditional SEO changes ● Identify what “search-optimized content” means and how to create it for modern audiences ● Recognize how user experience and engagement metrics affect search rankings ● Apply new SEO best practices across website design, content strategy, and multi-channel campaigns.
Google Ad Basics
Want your business to show up when people search on Google? This beginner-friendly webinar will introduce the basics of Google Ads and how it helps businesses get found online. We’ll explain what Google Ads is, how it works, and how businesses use it to reach people who are already searching for their products or services. You’ll also learn the simple steps to set up your first ad and what to expect when you start advertising.
Learning Objectives By the end of this webinar, participants will be able to:
1. Describe what Google Ads is and how it works within Google search results. 2. Explain how businesses use Google Ads to reach potential customers online. 3. Identify the basic components of a Google Ads campaign, including keywords and ads. 4. Outline the initial steps required to begin creating and running a Google Ads campaign.
Master Marketing Series
Presented by Melanie Dick of The Digital Muse, this three-part workshop series is perfect for businesses looking to find clarity, direction, and confidence in their brand and marketing. Whether you're just starting out or ready to refresh your approach, Melanie brings over 15 years of hands-on experience to help you stand out. Each session is practical, inspiring, and designed to give you the tools to build a brand that resonates and gets results.
Access Emails, Websites & SEO Webinar
Navigating New Normals: Adaptive Marketing for Small Business
Presented by Sherry Crummy of Crummy Media Solutions. Learn essential strategies for adapting your marketing efforts to evolving economic conditions, unexpected disruptions, and seasonal changes. Learn how to stay ahead in a shifting business landscape.
Marketing Channels
Presented by Sarah Norton of REPLY-All:.
In this webinar, explored how to select the appropriate marketing channels for their businesses. Examine crucial factors such as cost, effort, potential impact, and the feasibility of do-it-yourself implementation.
Google Business Profile
& META Business Suite
Presented by Mikayla Reid of Mimi Marketing Co.,
learn why a Google Business Profile is essential for boosting your online visibility, credibility, and customer engagement. Discover how to set up and maximize your GMB account, even without a website.
Also, discover the power of Meta for Business (a single platform for Facebook & Instagram activities) in expanding your global reach, targeting specific audiences, and building a strong community around your brand!
Email Marketing as a Growth Engine for SME's with Cyberimpact
Presented by Geoffrey Blanc, General Manager at Cyberimpact. Too many SMEs rely almost exclusively on social media to reach their audience, without fully realizing that they control neither reach nor the relationship. This presentation shows how email marketing enables you to build a direct, sustainable, and measurable communication channel. You will discover why a high-quality contact list is a true business asset, how to grow it effectively, and how to leverage it to support growth, retention, and sales, even with limited resources.