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Ateliers et événements
Entreprise Renfrew County offre une variété d'occasions de se connecter à d'autres entrepreneurs tout en apprenant auprès d'experts en matière de soutien à la croissance et au développement des petites entreprises.
Les ateliers virtuels sont gratuits et des frais minimes peuvent s'appliquer pour assister à des événements en personne afin de couvrir le coût des boissons, des collations ou des repas.
Votre lien zoom vous sera fourni lors de l’inscription.
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Ateliers et événements
Legal Bootcamp with Ownr
April 28 | 10:00 -11:00 AM
Understanding Legal Business Structures in Canada
Having a business idea is the first step in your journey as an entrepreneur. Now it's time to determine which business structure is the right fit for you. What are the differences between sole proprietorships and incorporations? Is one better suited to your goals? Join Eloise Flesh, Growth Manager at Ownr, as she walks through the key differences between business structures and helps you gain clarity on the best path forward for your business.
Hosted by Enterprise Renfrew County in partnership with Renfrew County Community Futures Development Corporation, which is funded by the Federal Economic Development Agency for Southern Ontario (FedDev Ontario). Sponsored by the Town of Petawawa, Township of Laurentian Valley, Perri-Rae Boell & Associates Inc., Northern Credit Union, and City of Pembroke. This webinar is delivered locally by Enterprise Renfrew County and funded in partnership with the Government of Ontario.
Digital Discovery Series
May 12, 19, 26 | 10:00 -11:00 AM
This webinar series focuses on how customers discover businesses online. Participants will learn how to align their brand voice, optimize their website for search engines, and use Google Ads strategically to reach new audiences.
Hosted by Enterprise Renfrew County in partnership with Renfrew County Community Futures Development Corporation, which is funded by the Federal Economic Development Agency for Southern Ontario (FedDev Ontario). Sponsored by the Town of Petawawa, Township of Laurentian Valley, Perri-Rae Boell & Associates Inc., Northern Credit Union, and City of Pembroke. This webinar is delivered locally by Enterprise Renfrew County and funded in partnership with the Government of Ontario. Registration data may be shared with sponsors/partners for outcomes reporting purposes.
From Invisible to In Demand | May 12
Most small businesses rely heavily on word-of-mouth - but without a strong online presence, those referrals often fall flat. This session breaks down the real job of a website and brand in today’s market: not just to “exist,” but to actively convert interest into trust and action. We’ll walk through how a clear brand message, a properly structured website, and consistent online visibility work together to:
● Turn referrals into paying customers
● Build credibility before the first conversation
● Attract higher-quality leads (not just more leads)
Attendees will leave with practical, easy-to-apply strategies they can implement immediately - whether they’re starting from scratch or looking to improve what they already have.
Ateliers et événements
Unlock SEO Success | May 19
Search engines don’t stand still, and neither should your SEO strategy. What worked a year ago may no longer drive traffic or conversions. From changing search algorithms and new user expectations to the rise of AI-driven search experiences, marketers need to rethink how they optimize for visibility, engagement, and results. This webinar cuts through the noise to focus on what’s actually changed in SEO, what matters now, and how to adapt your strategy. You’ll leave with practical insights you can apply immediately, without chasing trends or relying solely on automation.
Attendees will leave with knowing how to:
● Understand the shifts in SEO, including AEO, AIO, SXO, GEO, and traditional SEO changes
● Identify what “search-optimized content” means and how to create it for modern audiences
● Recognize how user experience and engagement metrics affect search rankings
● Apply new SEO best practices across website design, content strategy, and multi-channel campaigns.
Google Ad Basics | May 26
Do you want your business to show up when people search on Google? This beginner-friendly webinar will introduce the basics of Google Ads and how it helps businesses get found online. We’ll explain what Google Ads is, how it works, and how businesses use it to reach people who are already searching for their products or services. You’ll also learn the simple steps to set up your first ad and what to expect when you start advertising.
Learning Objectives By the end of this webinar, participants will be able to:
● Describe what Google Ads is and how it works within Google search results.
● Explain how businesses use Google Ads to reach potential customers online.
● Identify the basic components of a Google Ads campaign, including keywords and ads.
● Outline the initial steps required to begin creating and running a Google Ads campaign.
Ateliers et événements
Hosted by Enterprise Renfrew County in partnership with Renfrew County Community Futures Development Corporation, which is funded by the Federal Economic Development Agency for Southern Ontario (FedDev Ontario). Sponsored by the Town of Petawawa, Township of Laurentian Valley, Perri-Rae Boell & Associates Inc., Northern Credit Union, and City of Pembroke. This webinar is delivered locally by Enterprise Renfrew County and funded in partnership with the Government of Ontario. Registration data may be shared with sponsors/partners for outcomes reporting purposes.
Creating a Content Calendar to Drive Sales with TRAICON | June 9, 10-11:30am
Content marketing is a strategic approach to creating and sharing valuable, relevant, and consistent content that attracts and engages your ideal customers. Instead of pushing promotions, you provide helpful information, insights, and stories that position your business as credible, knowledgeable, and trustworthy. Without a clear plan, posting becomes reactive, inconsistent, and stressful. That is where a content calendar comes in.
This 90-minute interactive webinar will show you how to move from random posting to strategic marketing. You will learn how to align your content with your business goals, identify 3–5 core content pillars, and build a simple 30-day content plan that works across multiple platforms.By the end of this session, you will have a clear understanding of how content marketing builds long-term trust and drives sales, and you will leave with a practical, ready-to-use framework for maintaining a consistent online presence.
Email Marketing as a Growth Engine for SME's with Cyberimpact | June 16th, 10-11am
Too many SMEs rely almost exclusively on social media to reach their audience, without fully realizing that they control neither reach nor the relationship. This presentation shows how email marketing enables you to build a direct, sustainable, and measurable communication channel. You will discover why a high-quality contact list is a true business asset, how to grow it effectively, and how to leverage it to support growth, retention, and sales, even with limited resources.
Workplace Safety Essentials with WSPS | June 23rd, 10-11am
Whether you’re a seasoned business owner or just starting out, workplace safety is crucial. Join us for an informative session where we’ll explore fundamental safety practices applicable to everyone.
Topics Covered:
Identifying Common Hazards: Learn how to recognize and address everyday workplace risks.
Understanding Roles: Discover the distinct responsibilities of employers, managers, and employees. Summer Safety in the Workplace. Resources: Discover essential resources that will support your health and safety journey. Whether it’s training materials, guidelines, or best practices, we’ve got you covered.