Customer Relationship Management (or CRM) is a phrase that describes how your business interacts with your customers. Most people think of CRM as a system to capture information about your customers. However, that is only part of the picture. CRM is also about what you do with that information to better meet the needs of your existing customers and identify new customers, resulting in higher profits for you.

This booklet is designed to help small and medium business owners understand the basics of customer relationship management (CRM) and, more specifically, how the Internet can help you implement CRM in your business. If you want to understand how to better meet your clients’ needs, this booklet is for you.

This booklet is provided as a guide to help you learn more about Customer Relations Management.

For more information on the E-Business Toolkit visit: Ontario Network of Entrepreneurs
or Contact by:
Telephone: (416) 314-2526
Facsimile: (416) 325-6538
E-mail: E-Business@ontario.ca
 

This publication is part of an E-Business Toolkit which includes a series of booklets on advanced e-business topics and an introductory handbook How You Can Profit from E-Business. The entire Toolkit is available at ontario.ca/e-business.