Marketing Plan Assistance

When you begin your market research Enterprise Renfrew County can assist you by supplying valuable resources. 

What is marketing?

Marketing is a strategic way that you are going to take your product or service from your business to your clients. You have to have extensive knowledge about your customers and your competitors. You need to understand current market opportunities upon which you want to base your business.

You must satisfy your customers’ needs, attitudes, buying habits and desires. You may begin with assumptions but you need to support your ideas with solid data that you have gathered through reliable resources. 

To do this you will need to conduct Market Research.

Market research is when you gather, record and analyze information in an orderly fashion based on your customers’ preferences and spending habits. It is a way of getting to know your customers, the business environment and competition before you start your business. Knowledge of your customers will enable you to determine the market size and what determines their buying decisions.

Research will help confirm or challenge your idea of who your best customers are and what they are seeking in a product or service. Once compiled your market research will provide the information that you need to assist you in choosing your business location, your products or services being offered, your pricing and your selling strategy.

There are many sources for market research:

• The Public Library
• Statistics Canada
• Directories
• Trade publications
• Demographics
• Internet search

We have several books, trade publications and directories in our research library as well as a high speed Internet computer workstation at both office locations. There are many other sources available for you when you are doing market research.

For more information and assistance with your market research contact our office and we will be glad to assist you.